The Tourism Association of Quang Nam province is working with local destinations to devise more tourist products with distinctive local flavour to keep visitors amidst the declining arrivals from Europe and North America.

Visitors tour Hoi An ancient city of Quang Nam province

Chairman of the association Vo Van Van said the reduction in the number of European and North American visitors is partly attributable to the fact that the quality of local tourist products, especially services, is yet to meet their demand.

Vice Chairman of Hoi An People’s Committee Nguyen Van Son said based on objective assessment of factors that affect the number of visitors, the city decided to focus on tourism products that optimising the local traditional culture, nature and community.

Reality showed that tours associated with agricultural production, handicraft villages, eco-tourism, community-based tours and sea sports are favoured by European visitors.

Quang Nam has effectively utilised its cultural heritage sites of Hoi An ancient town and My Son holy site as well as the Cu Lao Cham bio reserve, but the local potential in eco- and community-based tourism remains largely untapped.

Chairman of the provincial People’s Committee Dinh Van Thu stressed that local agencies and administrations should constantly renew their tourism products along with enhancing service quality.

He noted that the local community should receive more attention in tourism, with each person in the community working as an “ambassador” of tourism, and the community must receive the biggest benefits in tourism development.

In addition, the province plans to expand international cooperation to promote its tourism in the world, with focus on major markets such as the Europe, North America, Japan, the Republic of Korea, India and the ASEAN.

Quang Nam welcomed 2.8 million international visitors in 2017, and more than 2 million in the first six months of this year.

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